Olympia 

Dine fødder tager sig godt ud med Olympia!

This publicity slogan from the 1990's will surely remind you of something. No? Olympia socks of course! Created by Raymonde Jacquemard in 1992, the brand quickly became the sock specialist. The sponsor of John McEnroe and Michel Platini in the 1970s, the business never seemed to be in crisis. They would, however, be pushed to the limit in 2000, forcing the brand to innovate to survive. Success: they are the only brand to propose a line of products as technical and they are innovative!